Privacy Policy

Effective as of: August 7, 2025
Website: primeguidacad.com
Office: 1177 West Hastings Street, Suite 1800, Vancouver, BC V6E 2K3, Canada
Business Number (BN): 824639571
E-mail: contact@primeguidacad.com
Phone: +1 604 483 92 57

1. Data we collect

• Identification data: name, postal address, phone number, e-mail address.
• Program data: role, organisation, learning preferences, topics of interest and information you share when enquiring about or booking programs, workshops or sessions.
• Communication data: messages sent through contact forms, e-mails and related correspondence history.
• Usage data: IP address, browser type, device information, pages visited, referral information and cookie identifiers (see Cookie Policy below).
• Optional data: feedback, comments or survey responses that you provide on a voluntary basis.

2. Purposes of processing

• Service delivery: handling enquiries, managing bookings and organising leadership programs, workshops and sessions.
• Participant support: responding to questions, providing practical information and following up on ongoing interactions.
• Analysis and improvement: conducting anonymised or aggregated analysis of website usage and program feedback to refine content, formats and user experience.
• Legal and administrative obligations: meeting applicable Canadian requirements related to records, documentation and compliance.
• Communication: sending information about schedules, logistics or program updates where this is relevant, and sending optional newsletters or updates when you have chosen to receive them (you can unsubscribe at any time).
• Security: protecting our systems, detecting irregular activity and maintaining the integrity of the website and related services.

3. Storage and security

Your data is transmitted via secure connections (TLS/SSL) and stored on servers that apply recognised technical and organisational safeguards. Access is restricted to authorised personnel who are required to maintain confidentiality.

• Program-related records: generally kept for up to 5 years after the last interaction, or longer where required by law (for example, invoicing records).
• Technical logs: typically retained for up to 12 months and then deleted or anonymised.
• Consent records: retained for as long as the consent is relied upon and for an appropriate period afterwards to demonstrate compliance.

4. Data sharing

Personal data is shared only when necessary for the purposes described above or when we are legally required to do so:

• Hosting and IT service providers that support the operation and maintenance of the website.
• Service providers involved in scheduling, communication tools or secure payment processing.
• Professional advisers where needed (for example, legal or accounting support).
• Public authorities or regulators when applicable law requires disclosure.

We do not sell personal data and do not share it with third parties for independent advertising campaigns.

5. Your rights

Depending on your place of residence and the laws that apply (including Canadian law and, where relevant, the EU/UK General Data Protection Regulation), you may have some or all of the following rights:

• The right to request access to the personal data we hold about you,
• The right to request correction of inaccurate or incomplete data,
• The right to request deletion of your data, within the limits of legal or contractual obligations,
• The right to request restriction of processing in specific circumstances,
• The right to receive your data in a structured, commonly used and machine-readable format, where applicable,
• The right to object to certain types of processing, such as direct electronic communication where permitted by law,
• The right to withdraw consent at any time, where processing is based on your consent.

To exercise these rights, please contact us using the details provided below. We may need to verify your identity before responding to your request.

6. Legal bases and applicable laws

The way we collect and use data is guided by the following frameworks:

• In Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) and any applicable provincial rules, which are based on consent, appropriate purposes and reasonable collection.
• Where the GDPR applies (for example for some visitors from the EU/EEA or UK), processing may rely on Article 6(1)(a)–(f) GDPR, including consent, performance of a contract, compliance with legal obligations, and our legitimate interests such as running and improving our programs and website, provided these interests are balanced with your rights.

7. International transfers

As a Canadian organisation, we may store or process data in Canada and in other countries. If personal data is transferred to a country with different data protection rules, we take reasonable steps to ensure an appropriate level of protection, for example by using contractual safeguards or working with providers that apply recognised data protection standards, where required by law.

8. Updates to this policy

We may update this Privacy Policy from time to time. The “Effective as of” date at the top of this page indicates when it was last revised. Substantial changes may be highlighted on the website or communicated by e-mail where appropriate.

9. Contact

For any request or question regarding your personal data or this Privacy Policy:
E-mail: contact@primeguidacad.com
Address: 1177 West Hastings Street, Suite 1800, Vancouver, BC V6E 2K3, Canada
Phone: +1 604 483 92 57